Archives for January 2020

In business, the old adage states that “the customer is always right” I disagree in fact the customer is often wrong, both are service-related scenarios and wrong for your business. Customer service is key, however, if someone is being unreasonable ….they are just that unreasonable.  When a customer complains it is actually a valuable opportunity to evaluate your systems, create goodwill by solving it, or determine that a particular customer is not the right fit for your company.

Keep the 80/20 rule in mind here: 20% of customers provide 80% of the revenue for any business – you have the right to choose who makes up that 20% – if you fill that category with as many ideal clients that you can and turn them into raving fans, the other business from tough customers that will drain your resources/margins will be insignificant over time.

There is a metric in sales that states:

1/3 of customers will never buy your product no matter what you say to them

1/3 of customers will buy based on what you say

1/3 of customers need what you offer right then and there and will buy no matter what you say

I suggest that the same guideline be used in choosing your customer base, do don’t want category 1 customers above getting into your organization, this will only created stress and heartache for both customer and service provider. Aim for quality clients more often than quantity – unless you using the Walmart business model and working on being the cheapest in the marketplace, which is a tough act to follow!

To your success,

Tim Reid

Respect The Hustle

The happy new year everyone! This is the time of year where many people will make resolutions on what they will change this year to make it a better year than the last – this will be things like losing weight, finally starting that business on the side (hopefully a real estate business haha!) or calling their mother more often this year. (you should do that too gosh darn it she loves you) However, the elephant in the room is that often the choices that were made by YOU the person staring back at you in the mirror landed you in the life situations that you are currently facing.

The economy has nothing to do with it, the downsizing of the company has nothing to do with it, the government has nothing to do with it.  A person has to take 100% responsibility for their actions – not an overly popular concept in this overly politically correct world. Now, there certainly is something to be said for “you don’t know what you don’t know” – the first step to learning is acknowledging the fact there are things you may not have known that caused some outcomes that could have been more in alignment with your goals.  That is a positive feedback loop, blaming outside factors and not accepting responsibility will not change the scenario you are in.  Taking action having accountability will – not just at the beginning of the year but ALL year.  Where you ARE is YOUR fault, we all struggle with this sometimes but it’s the cold hard truth.

Start this year off right not by making resolutions – set some goals for yourself and your family then create a plan to accomplish them once a step at a time.  What are your goals for 2020?  Contact us and lets us know – we would be excited to help in any way that we can.

To your success,

Tim Reid

Respect the hustle