There are a lot of courses out there that tell you that marketing is important, and that you have to find a market and target that market. The most basic marketing advice out there to be sure – you do need to pick a market and target it but the bulk of the things that they are telling new investors (and old) to do just do not yield the results that they used to. One example is bandit signs being posed around you local area that say “we buy houses” and the like, these can be effective some times but only if they are uses systematically and not just in high traffic areas. The way that I would agree that this is worth your time is to have a crew of people put up multiple signs in an area with high traffic and then have them taken down at the end of the day to avoid bylaw issues with the city, I know in Calgary at least the officers are pretty vicious and take them down all day long. This is just one example of how a system can help you become successful with your marketing efforts. The area of marketing does not matter: online, offline, print, radio, magazines/trade publications- they all need systems to leverage time/effort to get you he returns you want. Once you have a target and you run off into the woods of marketing to try and get leads/clients or sales depending on your segment of Real estate you need to implement plans, timelines, goals, and most importantly schedules with defined deadlines to keep things on track. We are all busy people some full time in Real estate and many who have day jobs as well as they are building their businesses to replace that income – without a scheduled plan the best of us have a hard time getting the marketing done day after day without fail. These are some of the things that our company helps investors with, engage and get in touch with us if you would like more information. While you are vetting deals, doing, renovations, vetting RTO tenants or whatever other tasks your daily calendar is full of in your Real estate business – the marketing could be lost in the weeds! The system that you have in place must be as automated as possible so that you only need to spend 15 minutes/day doing your marketing tasks – this is of course the ultimate goal after all your systems are put into place. If you are unable to find 15 minutes in your day to do marketing/manage your marketing engine then you may need to work on your time management to make sure you are always doing high-leverage activities in your day and nothing else!
